How she built a $100 million biz with webinars
|
Hi friend! This week's deep dive was a little more research than I was originally expecting 😅 I didn't interview the founder this time, but used other's interviews and her own posts to do this deep dive. I learned a lot about my workflows and how webinars can actually work?!? Now, on to this week's deep dive. If I can be helpful to your business in any way, reply to this email! Happy to give feedback or be a brainstorming partner! Here's this week's deep dive:Porterfield has become the queen of online marketing. She’s the host of one of the top marketing podcasts, Online Marketing Made Easy, and has made over $100 million in total revenue since starting her business in 2009. I had the privilege of seeing Amy speak at ConvertKit’s Craft & Commerce event in 2023 and was given her new book, Two Weeks Notice. When I picked it up, I just took it as “Oh, another business book” and after reading it, that just wasn’t true. It was part motivational but also highly tactical for aspiring and early-stage entrepreneurs. It also led me to this deep dive. How did Amy Porterfield get her first $250k in annual revenue? She discusses it briefly in her book, but not as much as I hoped. Thankfully, I was able to read, watch, and listen to a lot of Amy’s content and interviews to learn how she earned her first $250k in annual revenue.
Helpful Content from Others:Ghost hits $7 million in ARRI've always been impressed by the tool and the company, Ghost. It's an open-source blogging and newsletter platform and the surprising part...they're a non-profit. Yep, a software company doing $7 million ARR as a non-profit. Kudos to John O'Nolan and the Ghost team. Circle's most recent updateThis might be one of the coolest software updates I've seen in a while. Circle rolled out the ability to be able to integrate the Circle platform more natively into your own website or app. There's whitelabeling a platform and there's this. This is next level whitelabeling. Another newsletter you should check out:
Thanks for reading! Matt P.S. Looking for recommendations on software or content? Check out my personal recs here. |
The Quarter
How bootstrapped businsses go from $0 to $250k in annual revenue.
She Got Paid for Her MBA Instead Matt Gira July 1st, 2025 This deep dive was an adventure to create. I was prepped to record and then a bunch of Stuart Little's decided to take over my recording studio at home. So, you all get to see what my childhood bedroom was like in this one. No, my high school trophies are not still in my bedroom. Sorry for disappointing. Enjoy this week's deep dive with Layla Pomper! Let me know what was most helpful. "By saying it's my MBA business, I basically gave...
Sleeping in Boats Led to This $300k Studio Matt Gira June 3rd, 2025 Quick idea I'm testing: What if I did a monthly report on bootstrapped companies? Different focus each month. Examples could be data on how founders spend their time, growth channel deep dives, the most popular tools among bootstrapped companies. Similar vibe to The Bootstrapped Report 2025. Would you pay $20/month for something like that? Would you pay $20/month for more reports on boostrapped businesses? YES. I'd buy this!...
NASA Writer to $1M Founder Matt Gira May 20th, 2025 Hello! The newsletter has an updated look :) Reply to this email and let me know what you think? Brandi Bernoskie didn’t set out to build a million-dollar business. In 2011, she was writing content for NASA and running a small blog on the side, mostly for herself. As she taught herself to code websites and friends started asking for help, a small side project grew into something more. A couple of key mindset shifts turned that side hustle...