How she built a $100 million biz with webinars


Hi friend!

This week's deep dive was a little more research than I was originally expecting 😅 I didn't interview the founder this time, but used other's interviews and her own posts to do this deep dive. I learned a lot about my workflows and how webinars can actually work?!?

Now, on to this week's deep dive.

If I can be helpful to your business in any way, reply to this email! Happy to give feedback or be a brainstorming partner!


Here's this week's deep dive:

Porterfield has become the queen of online marketing. She’s the host of one of the top marketing podcasts, Online Marketing Made Easy, and has made over $100 million in total revenue since starting her business in 2009.

I had the privilege of seeing Amy speak at ConvertKit’s Craft & Commerce event in 2023 and was given her new book, Two Weeks Notice. When I picked it up, I just took it as “Oh, another business book” and after reading it, that just wasn’t true. It was part motivational but also highly tactical for aspiring and early-stage entrepreneurs.

It also led me to this deep dive. How did Amy Porterfield get her first $250k in annual revenue?

She discusses it briefly in her book, but not as much as I hoped.

Thankfully, I was able to read, watch, and listen to a lot of Amy’s content and interviews to learn how she earned her first $250k in annual revenue.


Helpful Content from Others:

Ghost hits $7 million in ARR

I've always been impressed by the tool and the company, Ghost. It's an open-source blogging and newsletter platform and the surprising part...they're a non-profit. Yep, a software company doing $7 million ARR as a non-profit. Kudos to John O'Nolan and the Ghost team.

Circle's most recent update

This might be one of the coolest software updates I've seen in a while. Circle rolled out the ability to be able to integrate the Circle platform more natively into your own website or app. There's whitelabeling a platform and there's this. This is next level whitelabeling.

Another newsletter you should check out:

Image for Maldonado Consulting, LLC

Maldonado Consulting, LLC

Marketing for Social Impact

Most social enterprises lose opportunities because their message isn't clear. I help mission-driven organizations develop a captivating story so they increase sales & donations.

Thanks for reading!

Matt

P.S. Looking for recommendations on software or content? Check out my personal recs here.

Station

Build your bootstrapped business to $250k in revenue. Each week, I share tactics and strategies of how founders build sustainable ventures without venture capital

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