Hi friend!

It was a fun Friday night attending the Billion Dollar Creator event in NYC. More on that next week.

This week's deep dive was a lot of fun as it was my first deep dive where I sat down for 30 minutes and chatted with the founder. Also a little weird to be writing a deep dive on a company with the same name as the startup I once founded. They have a much better product!

What's a hurdle you're struggling to get over with your startup? Happy to help if I can. Just reply to this email :)

Here's this week's deep dive:

"We're doing to build the alternative to Google Analytics and compete with Google" is a pitch everyone would dismiss immediately. Yet, here is Paul Jarvis and Fathom Analytics.

Fathom Analytics is a Google Analytics alternative that doesn't compromise visitor's data. If you're using Google Analytics 4 and it's driving you crazy, Fathom Analytics is also much simpler. One page of analytics. That's it.

In this deep dive, I had the opportunity to chat with Paul Jarvis for 30 minutes about how he went from writing a bestseller, Company of One, to posting his "throwaway tweet", and how Fathom has become a scalable, non-VC backed startup with revenue between a million and a billion.

Learn more about the story of Fathom Analytics:

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What I'm loving from others this week:

​Banofi Leather won the $1 million Hult Prize and was featured on NBC!​

I've worked with Jinali at Yale and Banofi Leather is the real deal. They turn banana peels into leather 🤯 Go Jinali!!

​Billion Dollar Creator​

Mentioned it at the very beginning on this email, but I'm learning a ton in the first few episodes of this new podcast. If you're just starting out and don't have a startup idea just yet, this is a create podcast to get the ball rolling a bit.

Thanks for reading!

Matt

P.S. Want to try Fathom Analytics and get $10 off? Use this link! ​

Note: Some links in this email are affiliate links and I get some credit if you use them.