Hi friend!

The first deep dive of 2025 is one that was on my wishlist when I started these and came to fruition way faster than I ever imagined. I've been following Chris & Sara since their very first video on YouTube and have learned a ton from them. I've admired how they go about storytelling for years and after meeting them in person a few months ago, I'm even more impressed.

Thankful to be able to call them friends now and am excited to share this deep dive with you all!

What's one hurdle you're trying to get over with your business? Happy to try to help if I can!

Now, here's this week's deep dive:

Here's this week's deep dive:

It's not too often someone tries to recreate MTV's Cribs with their van and gets over 1 million views overnight. Yet, that's exactly what Chris & Sara Pochiba did.

Here's the thing though - there's a lot more to Chris & Sara's story than just a viral YouTube video. Getting 5 million views on that first video is incredible, but it also created an interesting challenge: how do you actually build a sustainable business from a viral video on YouTube?

That's exactly what I wanted to know when I sat down to chat with Chris & Sara about their journey to building a $200k+ business around their YouTube channel.
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Helpful Content from Others:

​Bootstrapped companies growing chart by Carta​

Peter Walker, the Head of Insights at Carta, shared this interesting chart about how bootstrapping continues to grow. Personally, excited to see this as not just a fad and seeing founders act a little smarter.

​The Art of Gathering​

Last year, I wanted to read a lot more. Little did I know that the first book I picked up last year would be the best book I would read. If you're someone that hosts in anyway, this is a must read by Priya Parker. I'll be re-reading this book at some point in 2025.

Another newsletter you should check out:

GROWTH CURRENCY⚡ by Dylan Redekop Join 4,000+ subscribers learning how to START + GROW + MONETIZE their newsletters with weekly(ish) insights, tips, and resources. Subscribe​

Thanks for reading!

Matt

P.S. Looking for recommendations on software or content? Check out my personal recs here. Some links in this email and in recommendations are affiliate links, so I do get some credit if you sign up for things with these links :)