They turned one viral YouTube video into a $200K biz
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Hi friend! The first deep dive of 2025 is one that was on my wishlist when I started these and came to fruition way faster than I ever imagined. I've been following Chris & Sara since their very first video on YouTube and have learned a ton from them. I've admired how they go about storytelling for years and after meeting them in person a few months ago, I'm even more impressed. Thankful to be able to call them friends now and am excited to share this deep dive with you all! What's one hurdle you're trying to get over with your business? Happy to try to help if I can! Now, here's this week's deep dive: Here's this week's deep dive:It's not too often someone tries to recreate MTV's Cribs with their van and gets over 1 million views overnight. Yet, that's exactly what Chris & Sara Pochiba did. Here's the thing though - there's a lot more to Chris & Sara's story than just a viral YouTube video. Getting 5 million views on that first video is incredible, but it also created an interesting challenge: how do you actually build a sustainable business from a viral video on YouTube? That's exactly what I wanted to know when I sat down to chat with Chris & Sara about their journey to building a $200k+ business around their YouTube channel.
Helpful Content from Others:Bootstrapped companies growing chart by CartaPeter Walker, the Head of Insights at Carta, shared this interesting chart about how bootstrapping continues to grow. Personally, excited to see this as not just a fad and seeing founders act a little smarter. The Art of GatheringLast year, I wanted to read a lot more. Little did I know that the first book I picked up last year would be the best book I would read. If you're someone that hosts in anyway, this is a must read by Priya Parker. I'll be re-reading this book at some point in 2025. Another newsletter you should check out:
Thanks for reading! Matt P.S. Looking for recommendations on software or content? Check out my personal recs here. Some links in this email and in recommendations are affiliate links, so I do get some credit if you sign up for things with these links :) |
Matthew Gira
How bootstrapped businsses go from $0 to $250k in annual revenue.
Hi friend! I published the condensed, narrative version of this deep dive with Allea Grummert (founder of Duett) a few months ago, but here's something different—the full interview. Which format do you prefer: the complete conversation with all its natural flow and additional details, or the more structured version where I highlight key insights and guide you through her story? Which version do you prefer? Condensed, structured version Full interview What hurdle are you trying to overcome...
Hi friend! I'll be at SXSW next week! Let me know if you'll be there. I'd love to see you in-person! This week's deep dive is a story I've shared a little bit a couple of years ago, but never as a full deep dive. Excited to share this one as I met these founders pretty early on in my creator journey and they've been a huge resource for me. What's one hurdle you're trying to get over with your business? Happy to try to help if I can! Now, here's this week's deep dive: Here's this week's deep...
Hi friend! Thanks for all of the feedback on the Bootstrapped Report. Glad to hear that it's been helpful to many of you! We'll keep building on it as we go here. If you missed it, here's the Bootstrapped Report! If you're interested in building a business from other's content, this week's deep dive should be fascinating to you. What's one hurdle you're trying to get over with your business? Happy to try to help if I can! Now, here's this week's deep dive: Here's this week's deep dive: These...