They turned one viral YouTube video into a $200K biz
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Hi friend! The first deep dive of 2025 is one that was on my wishlist when I started these and came to fruition way faster than I ever imagined. I've been following Chris & Sara since their very first video on YouTube and have learned a ton from them. I've admired how they go about storytelling for years and after meeting them in person a few months ago, I'm even more impressed. Thankful to be able to call them friends now and am excited to share this deep dive with you all! What's one hurdle you're trying to get over with your business? Happy to try to help if I can! Now, here's this week's deep dive: Here's this week's deep dive:It's not too often someone tries to recreate MTV's Cribs with their van and gets over 1 million views overnight. Yet, that's exactly what Chris & Sara Pochiba did. Here's the thing though - there's a lot more to Chris & Sara's story than just a viral YouTube video. Getting 5 million views on that first video is incredible, but it also created an interesting challenge: how do you actually build a sustainable business from a viral video on YouTube? That's exactly what I wanted to know when I sat down to chat with Chris & Sara about their journey to building a $200k+ business around their YouTube channel.
Helpful Content from Others:Bootstrapped companies growing chart by CartaPeter Walker, the Head of Insights at Carta, shared this interesting chart about how bootstrapping continues to grow. Personally, excited to see this as not just a fad and seeing founders act a little smarter. The Art of GatheringLast year, I wanted to read a lot more. Little did I know that the first book I picked up last year would be the best book I would read. If you're someone that hosts in anyway, this is a must read by Priya Parker. I'll be re-reading this book at some point in 2025. Another newsletter you should check out:
Thanks for reading! Matt P.S. Looking for recommendations on software or content? Check out my personal recs here. Some links in this email and in recommendations are affiliate links, so I do get some credit if you sign up for things with these links :) |
Matthew Gira
How bootstrapped businsses go from $0 to $250k in annual revenue.
Hi friend! This week's deep dive is one I'm excited to share since I've known Sam since the beginning of my creator journey. Heck, I didn't even really know what being a creator meant when I met Sam the first time. Sam has built an incredible business and I'm excited to be part of her book launch crew which released today! You can check it out here. Check out Sam's full story below. What hurdle are you trying to overcome with your business? I'm happy to help! Here's this week's deep dive:...
Hi friend! It's been a minute. I went to SXSW a few weeks ago and that took more out of me than I was expecting. A lot of fun and got a lot out of it, but whew, that was overwhelming. Some of the learnings below. Also - what would you name this newsletter? Open to ideas! What would you name this newsletter? Revenue Roadmap Roadmap to Revenue Zero to 250 It's a brand new deep dive in this week's newsletter! Let me know what you think via the poll at the bottom! What hurdle are you trying to...
Hi friend! I published the condensed, narrative version of this deep dive with Allea Grummert (founder of Duett) a few months ago, but here's something different—the full interview. Which format do you prefer: the complete conversation with all its natural flow and additional details, or the more structured version where I highlight key insights and guide you through her story? Which version do you prefer? Condensed, structured version Full interview What hurdle are you trying to overcome...