Build your bootstrapped business to $250k in revenue. Each week, I share tactics and strategies of how founders build sustainable ventures without venture capital
They turned one viral YouTube video into a $200K biz
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Hi friend! The first deep dive of 2025 is one that was on my wishlist when I started these and came to fruition way faster than I ever imagined. I've been following Chris & Sara since their very first video on YouTube and have learned a ton from them. I've admired how they go about storytelling for years and after meeting them in person a few months ago, I'm even more impressed. Thankful to be able to call them friends now and am excited to share this deep dive with you all! What's one hurdle you're trying to get over with your business? Happy to try to help if I can! Now, here's this week's deep dive: Here's this week's deep dive:It's not too often someone tries to recreate MTV's Cribs with their van and gets over 1 million views overnight. Yet, that's exactly what Chris & Sara Pochiba did. Here's the thing though - there's a lot more to Chris & Sara's story than just a viral YouTube video. Getting 5 million views on that first video is incredible, but it also created an interesting challenge: how do you actually build a sustainable business from a viral video on YouTube? That's exactly what I wanted to know when I sat down to chat with Chris & Sara about their journey to building a $200k+ business around their YouTube channel.
Helpful Content from Others:Bootstrapped companies growing chart by CartaPeter Walker, the Head of Insights at Carta, shared this interesting chart about how bootstrapping continues to grow. Personally, excited to see this as not just a fad and seeing founders act a little smarter. The Art of GatheringLast year, I wanted to read a lot more. Little did I know that the first book I picked up last year would be the best book I would read. If you're someone that hosts in anyway, this is a must read by Priya Parker. I'll be re-reading this book at some point in 2025. Another newsletter you should check out:
Thanks for reading! Matt P.S. Looking for recommendations on software or content? Check out my personal recs here. Some links in this email and in recommendations are affiliate links, so I do get some credit if you sign up for things with these links :) |
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Build your bootstrapped business to $250k in revenue. Each week, I share tactics and strategies of how founders build sustainable ventures without venture capital
Hi friend! This week, I'm finishing up something I've been working on for MONTHS. So excited to finally share it out next week right here in the newsletter. If you're enjoying the deep dives, this is a supercharged deep dive. If you want a little sneak peek of what it is, check this out. No need to sign up for it. It'll be in your inbox on Tuesday morning! In the meantime, here's a previous deep dive on two people I've gotten to work with since the start of their company. What's one hurdle...
Hi friend! Happy Holidays and Happy New Year :) I'm feeling like I need a break and I assume you need one too. I'll be kicking back, reading, and watching the Detroit Lions win some football games. Go Lions! In case you're looking for some good reads over the break, I put the best deep dives of the year into one email. Check them out below. Thanks for being a part of this newsletter. It means a lot. See you in 2025! Matt Here's the top deep dives of 2024: 8-Minute Proposals Built a $250K...
Hi friend! This week's deep dive is a bit different. It's not a deep dive on how someone went from $0 to $250k with their business. It's a deep dive on my creator business in 2024. For full transparency, I'm far away from $250k in annual revenue, but one day :) Let me know what you think of this one and if it's helpful! What's one hurdle you're trying to get over with your business? Happy to try to help if I can! Now, here's this week's deep dive: Here's this week's deep dive: This deep dive...