Hi friend!

It's officially hoodie weather here in the Northeast and I couldn't be more excited. Be prepared to only see me in hoodies for the next 6 months in videos. Sorry not sorry.

This week's deep dive was a fun one. Proof that you can build a solid side hustle and then transition that to a full-time gig :)

Now, on to this week's deep dive.

What's one growth strategy you're curious about??

Here's this week's deep dive:

"You have no business being employed.” That’s what MaryBeth Maskovas’ future business coach told her the first time she met MaryBeth, the founder of Insight Lime Analytics.

Insight Lime Analytics is an agency that helps companies with their data strategy. In other words, they help companies measure the right data and then understand what that data is actually telling them. As you may have noticed in that opening quote, starting this agency was a bit of an accident for MaryBeth. It began as a small side hustle that grew to over $3,000 in monthly revenue. By year three, they had made over $1 million in annual revenue.

To see how MaryBeth bootstrapped Insight Lime Analytics to over $1 million in annual revenue, let's start with Mary Beth's journey into entrepreneurship, how she started Insight Lime Analytics, and then go through all the growth strategies that they've been using to grow to $1 million in annual revenue.
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Helpful Content from Others:

​Hidden Potential by Adam Grant​

Adam Grant has had a pretty significant impact in the way I approach my own career and his newer book, Hidden Potential, was another goodie. Highly recommend this book for anyone feeling a little burned out or just need a pick me up when it comes to productivity.

​Rand Fishkin LinkedIn post on diversity​

Rand Fishkin is becoming one my favorite follows on LinkedIn and this video helped that cause. Appreciated the vulnerability and candidness in this conversation about diversity with events and overall organizations.

Another newsletter you should check out:

The Workin' Process from Layla at ProcessDriven Join 10K+ leaders who receive weekly research and best practices to systemize their small teams of 3-30 people. You'll feel more "in control" while building a more enjoyable work environment for your team. Subscribe​

Thanks for reading!

Matt

P.S. Looking for recommendations on software or content? Check out my personal recs here. Some links in this email and in recommendations are affiliate links, so I do get some credit if you sign up for things with these links :)