Hi friend!

This week's deep dive is from June, but there are some updates! If you don't know Nathan Barry and Kit, check out this week's deep dive. Nathan has a fantastic story and is leading the way in building a scalable software company entirely bootstrapped.

Now, on to this week's deep dive.

Here's this week's deep dive:

Today, Nathan Barry is the CEO and founder of Kit. Kit helps creators who mean business and is primarily an email newsletter tool for creators. Today, Kit makes over $40 million in annual revenue, has over 80 full time employees around the world, and is completely bootstrapped.

There’s a lot of cool stories about how Kit became what it is today, but the story I want to focus on is Nathan’s journey from full time employee to creator.

This is a journey that Nathan was pretty public about on his blog and I spent about 20 hours going through all of it so you can potentially implement some of the strategies Nathan used to create his $256,000 business.
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Helpful Content from Others:

​Indie Hackers Product Page​

Excited that Indie Hackers is on their way to building their own version of Product Hunt. Such a smart move and excited to see how this will help other bootstrapped founders launch.

​Your best posts aren't always perfect​

Matt Ragland's post on Linkedin this past week was so true. He mentioned that his best-performing video content was far from perfect, yet it's a huge favorite for everyone. If you're debating whether or not to post something online, do it and see what happens :)

Another newsletter you should check out:

Growth In Reverse Chenell Basilio Want to grow your newsletter? Join 38,471 creators getting smarter about building their audience. Each week, I spend 20+ hours reverse engineering how top creators grow their newsletters. You get the roadmap to unlock the growth strategies they used. Subscribe​

Thanks for reading!

Matt

P.S. Looking for recommendations on software or content? Check out my personal recs here. Some links in this email and in recommendations are affiliate links, so I do get some credit if you sign up for things with these links :)