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My Best Video Isn't the One with 120k Views

Published 30 days ago • 1 min read

Hi friend!

This week's deep dive is a bit different. It's not a deep dive on how someone went from $0 to $250k with their business. It's a deep dive on my creator business in 2024. For full transparency, I'm far away from $250k in annual revenue, but one day :)

Let me know what you think of this one and if it's helpful!

What's one hurdle you're trying to get over with your business? Happy to try to help if I can!

Now, here's this week's deep dive:

Here's this week's deep dive:

This deep dive is a bit different than usual - instead of breaking down how a founder reached $250k in revenue, I'm diving into my own creator business in 2024.

And to be upfront, I'm nowhere close to $250k in annual revenue yet.

Even with that, I've picked up some interesting lessons about content creation this year that might be helpful to share.
​

Helpful Content from Others:

​Writing Productivity Tools + Tips​

My friend Dexter posted this insightful post about how he approaches writing. There's a lot of bad AI tools for writing help, but Dexter laid out here in a useful way.

​Remote vs in-person agencies data​

There's been a lot of PR around Amazon and others going fully back in-person, but I hadn't seen any data around smaller businesses. This report by Paddy Moogan was insightful around that topic.

Another newsletter you should check out:

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The Workin' Process

from Layla at ProcessDriven

Join 12K+ leaders who receive weekly research and best practices to systemize their small teams of 3-30 people. You'll feel more "in control" while building a more enjoyable work environment for your team.

Thanks for reading!

Matt

P.S. Looking for recommendations on software or content? Check out my personal recs here. Some links in this email and in recommendations are affiliate links, so I do get some credit if you sign up for things with these links :)

Station

Matthew Gira

Build your bootstrapped business to $250k in revenue. Each week, I share tactics and strategies of how founders build sustainable ventures without venture capital

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