Hi friend!

This week's deep dive is one I'm excited to share since I've known Sam since the beginning of my creator journey. Heck, I didn't even really know what being a creator meant when I met Sam the first time.

Sam has built an incredible business and I'm excited to be part of her book launch crew which released today! You can check it out here. Check out Sam's full story below.

What hurdle are you trying to overcome with your business? I'm happy to help!

Here's this week's deep dive:

Sometimes the thing people want from you isn't what you're trying to sell.

That's exactly what happened to Sam Vander Wielen. After spending 4 years as a corporate lawyer, she decided to become a health coach in 2016. But when she showed up at a creator conference called "The Good Fest" to find clients for her health coaching business, something unexpected happened.

A lot of people wanted to meet with Sam, so much so that there was a line to meet her, but it wasn’t about her health coaching business. They wanted to meet her to talk about how to protect their online business legally.

Mind you - Sam barely had an audience at the time. She had around 600 Instagram followers and that was it.

Fast forward to today, and she's built a business that has made over $8 million in the last 8 years with the same core products she started with.

Recommended Tool of the Week: This email/section contains affiliate links. I earn a commission if you make a purchase at no extra cost to you :) Since this week's deep dive is about newsletters, here's my favorite newsletter tool: Kit! You're actually receiving this newsletter thought Kit and it's one of my favorite tools in my personal tech stack. It's easy to use, there's a growing community of creators around it, and you get 10,000 subscribers for free?? 🤯 ​Try Kit for free here.

Helpful Content from Others:

​The Detroit Pistons are back​

I know, you're not here for my sports takes. Respect. However, I had to mention my Detroit Pistons are officially back in the playoffs because let's be honest, it's been a rough decade. Here's a Cade Cunningham highlight for funzies.

​Good to Great​

I know, I'm late to the bandwagon on this one. A lot of interesting concepts in this book and it has been refreshing to hear what good leadership looks and sounds like. I'm reflecting a lot on this book.

Another newsletter you should check out:

Sam Vander Wielen Legal & Marketing Tips for Creators & Coaches My weekly emails are half “how not to break online biz laws.” And half “marketing that actually works.” If you’re interested in growing (not just a legally sound online business), but one that sustains you for YEARS to come by focusing less on trends and more on sustainable strategies that work while you're not — join 46,000+ others who love having me in their inbox each week: Subscribe​

Thanks for reading!

Matt

P.S. Looking for recommendations on software or content? Check out my personal recs here. Some links in this email and in recommendations are affiliate links, so I do get some credit if you sign up for things with these links :)