Hi friend!

Thanks for all of the feedback on the Bootstrapped Report. Glad to hear that it's been helpful to many of you! We'll keep building on it as we go here. If you missed it, here's the Bootstrapped Report!

If you're interested in building a business from other's content, this week's deep dive should be fascinating to you.

What's one hurdle you're trying to get over with your business? Happy to try to help if I can!

Now, here's this week's deep dive:

Here's this week's deep dive:

These days, to run a business that provides experiences, you have to make it Instagram-worthy - something people want to share.

For Sara Jennetten and Blank Mason, they didn't just make candle making a great experience, they built a business that was Instagram-worthy from Day One.

Here's the catch though: Blank Mason only has 4,500 Instagram followers and 400 on TikTok. So how are they driving business from these platforms? Well, let's dive into Sara's story and how she bootstrapped Blank Mason to over $250,000 in annual revenue in just 6 months.

Recommended Tool of the Week: This email/section contains affiliate links. I earn a commission if you make a purchase at no extra cost to you :) If you like all-in-one tools and want to limit your tech stack, Monday.com is a tool to check out. You can use it for task management, CRMs, or your content calendar. It really is an all-in-one tool that can be pretty great when used well. If you're starting to build out systems for your business, give Monday.com a try. ​Try Monday.com for free here. ​

Helpful Content from Others:

​Feel Good Productivity Book​

It's that time of the year where you start realizing you may have overestimated what you can done in a month (it's okay, me too). I enjoyed Ali Abdaal's book and how to think about productivity but not in the hustle culture way. This was a refreshing take on how to be productive and have a life :)

​The Momentum Formula​

My friend, Cat Mulvihill, launched a new version of her business, The Momentum Formula. I found it fascinating in how to get the momentum started with anything and then keep it. Cat is one of my favorite creators out there and I'm excited to see where this goes!

Another newsletter you should check out:

Strategic AF by Adriana Tica Tired of marketing advice that’s either obvious or outright shady? Strategic AF flips the script. It's the only newsletter that treats solopreneurs, founders, and marketers like grown-ups, not toddlers looking for the next shiny toy. Subscribe to get sharp, no-nonsense strategy advice without the cringe. No bro-marketing, no fluff — just real, sustainable growth tactics. Subscribe if you want results. Scroll past if you prefer gimmicks. Subscribe​

Thanks for reading!

Matt

P.S. Looking for recommendations on software or content? Check out my personal recs here. Some links in this email and in recommendations are affiliate links, so I do get some credit if you sign up for things with these links :)