How she makes $20k/month from 572 email subscribers


Hi friend!

I don't know about you, but this past week has felt like an entire month. So much going on.

Thankfully, I was able to re-focus by the end of last week and create a new deep dive that was a lot of fun to create. Also, how about them Detroit Lions?!? #JaredGoff

Now, here's this week's deep dive:


Here's this week's deep dive:

Most founders who have built a services business will tell you referrals are the lifeblood of their business. But Kendall Cherry believes referrals are actually holding entrepreneurs back.

It's a bold stance, especially considering she's built The Candid Collective into a $20,000/month ghostwriting business. Even more surprising? She did it with just 572 email subscribers.

Kendall didn't figure this out right away though. It took four different versions of The Candid Collective before she found what actually worked.

In this week's deep dive, I explore how Kendall turned her writing talent into a thriving business and why she believes the traditional "referrals-first" approach is broken.


Helpful Content from Others:

Thom Gibson: Making money with YouTube

Thom leads social media at Kit, but before that, he started a YouTube channel for educators. He hasn't posted a video since 2021, yet the channel has added 30,000 subscribers since he last posted. YouTube is wild.

New M4 Macbooks

I'm a Mac person through and through. I've been using a M1 Pro Macbook for years now and have absolutely loved creating content with it. Tyler Stalman just reviewed the new M4 Macbooks and I'm blown away. The ability to create great content and build anything online is only becoming easier with tools like these.

Another newsletter you should check out:

Image for Erin Ollila, SEO + Content Strategist

Erin Ollila, SEO + Content Strategist

Host of the Talk Copy to Me podcast

Hey, friend! I'm an SEO + content strategist for podcasters and service providers who want to get found and convert leads without the sleaze. Hang out with me weekly by listening to the Talk Copy to Me podcast or joining my newsletter here!

Thanks for reading!

Matt

P.S. Looking for recommendations on software or content? Check out my personal recs here. Some links in this email and in recommendations are affiliate links, so I do get some credit if you sign up for things with these links :)

Station

Build your bootstrapped business to $250k in revenue. Each week, I share tactics and strategies of how founders build sustainable ventures without venture capital

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