Hi friend!

I was at FinCon most of last week and met a lot of wonderful founders. Always cool to see everyone in person rather than on Zoom.

This week's deep dive is one I was able to see happen a little bit as I was working around the corner from this one for about a year. It's also a little different as this business went to $250k in revenue in 2.5 years, but is now shut down. More on that in the deep dive.

What's one growth strategy you're curious about??

Here's this week's deep dive:

Sometimes the best thing an entrepreneur can do is choose themselves over their business.

That's exactly what Jermale Eddie did when he made the difficult decision to close Malamiah Juice Bar, a successful Grand Rapids juice bar that he had built from zero to $250,000 in annual revenue in just two and a half years.

Let's dive into how Jermale built Malamiah Juice Bar and the growth strategies that led to its success, even though the business eventually closed its doors.
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Helpful Content from Others:

​Update on the LinkedIn Algorithm​

Richard van der Blom does incredible work studying and getting data on what's working on LinkedIn. If you're posting anything on Linkedin on a regular basis, highly recommend checking out his latest report.

​Jay Clouse's funnel​

I talk about sales funnels and how people find you a lot in the deep dives. Jay Clouse has become a friend over the years and he just posted how he thinks about his funnel. It's complex, but simple at the same time.

Another newsletter you should check out:

The bpd beat Becky Pierson Davidson Grow your business by serving your community with exceptional products. In my weekly newsletter I share strategies I've used with 6, 7 & 8 figure brands to increase customer retention, optimize product performance + develop unforgettable experiences. Subscribe​

Thanks for reading!

Matt

P.S. Looking for recommendations on software or content? Check out my personal recs here. Some links in this email and in recommendations are affiliate links, so I do get some credit if you sign up for things with these links :)