Hi friend!

I tried something new with this week's deep dive. I didn't write while I was recording the video, I wrote on top of the video after I recorded it. I'd love your feedback on it. Better or worse than writing during the video??

Now, on to this week's deep dive.

If I can be helpful to your business in any way, reply to this email! Happy to give feedback or be a brainstorming partner!

Here's this week's deep dive:

Artists often find it challenging to build businesses, as trading their time or skills for money doesn't come naturally to many of them. They prefer to focus on perfecting their craft rather than worrying about its financial viability. Society can also undervalue or underestimate an artist's earning potential.

Yet, artists bring a wealth of entrepreneurial skills to the table. They naturally create content (marketing), constantly pitch their work to shows (selling), and possess a great deal of grit (as they face frequent rejections or critiques).

​Eduardo Placer, the founder of Fearless Communicators, exemplifies this transition from artist to entrepreneur. With a 15-year acting career under his belt, Eduardo has successfully leveraged his skills, experiences, and unique story to build a public speaking coaching business that is distinctly his own.

Through Fearless Communicators, Eduardo has elevated people poised to make the biggest difference, all while building a business with over $700k in annual revenue.

Who said you couldn’t make good money by being an artist and a social entrepreneur?
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Helpful Content from Others:

​Everybody Writes​

I've been looking for resources on how to write copy more effectively, and this was a great one. It's punchy and lives up to being funny. If you're learning how to write better, highly recommend this book.

​ConvertKit is now Kit!​

If you've been around me in any capacity the last few years, you know I'm a Kit (formerly ConvertKit!) fanboy. I absolutely love what they're building—a bootstrapped company in public. They've now rebranded to Kit, and I'm so impressed by how smooth it's been.

Another newsletter you should check out:

Thanks for reading!

Matt

P.S. Looking for recommendations on software or content? Check out my personal recs here. Some links in this email and in recommendations are affiliate links, so I do get some credit if you sign up for things with these links :)