How Yale MBAs Networked to $1M in Sales


Hi friend!

Who knew putting together a new studio and office setup was so much work?? No new videos from the new studio yet, but next week should be from there 👀

This week's deep dive was more personal for me as I met this team within a year of them starting. It's so cool to see people you've worked with a bit take their venture to some impressive places.

Now, on to this week's deep dive.


Here's this week's deep dive:

It sometimes takes a few swings to craft the right product to meet market needs.

For Ben Young and Fred Kukelhaus, the co-founders of Hugo & Hoby, it took them a few swings at creating a B2C company by creating a standing desk, a coffee table, and even beds before they finally hit their home run with B2B products.

Today, Hugo & Hoby builds custom furniture to create unique spaces, strengthen communities, and better our planet. This all stems from the co-founders’ grandparents, Hugo & Hoby.

Hugo & Hoby is almost 10 years old, operating as a 7-figure business, and I’ve had the incredible privilege to watch from the sidelines since nearly the beginning when I met them at Yale in 2015.


Helpful Content from Others:

Adalo is being sold

The former founder of Adalo tweeted this, and it was interesting, to say the least. I'm curious how this might impact the no-code space, as Adalo has been a no-code tool I've been recommending for the past couple of years.

Recommendations for a Home Studio

Cat has become a friend and one of my favorite creators. She just posted this new video of how she has revamped her home studio for teaching online. If you're looking to improve your home studio, Cat is one of the best at helping you do that.

Another newsletter you should check out:

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The Workin' Process

from Layla at ProcessDriven

Join 10K+ leaders who receive weekly research and best practices to systemize their small teams of 3-30 people. You'll feel more "in control" while building a more enjoyable work environment for your team.

Thanks for reading!

Matt

P.S. Looking for recommendations on software or content? Check out my personal recs here.

Station

Build your bootstrapped business to $250k in revenue. Each week, I share tactics and strategies of how founders build sustainable ventures without venture capital

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